Meaning Of The Word Perceptual mapping

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Perceptual mapping Meaning

Perceptual mapping Definition
Perceptual mapping Definition

What's The Definition Of Perceptual mapping?

perceptual mapping in British English
noun: the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success

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