Real Dictionary

measure
If something measures a particular length, width, or amount, that is its size or intensity, expressed in numbers.
verb: If you measure a quantity that can be expressed in numbers, such as the length of something, you discover it using a particular instrument or device, for example a ruler.
verb: If you measure the quality, value, or effect of something, you discover or judge how great it is.

measure in American English
the extent, dimensions, capacity, etc. of anything, esp. as determined by a standard
noun: a unit or standard of measurement

measure in British English
noun: the extent, quantity, amount, or degree of something, as determined by measurement or calculation

measure in Hospitality
noun: A measure of a strong alcoholic drink such as brandy or whiskey is an amount of it in a glass. In bars, a measure is an official standard amount.