Meaning Of The Word Loss leader

Real Dictionary

What's the definition of Loss leader? Find Loss leader meanings, definitions and more at the Real Dictionary online.

Loss leader Meaning

Loss leader Definition
Loss leader Definition

What's The Definition Of Loss leader?

loss leader
countable noun: A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

loss leader in American English
any article that a store sells cheaply or below cost in order to attract customers
noun: a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store

loss leader in British English
noun: an article offered below cost in the hope that customers attracted by it will buy other goods

loss leader in Retail
noun: A loss leader is a product intentionally sold at a loss in order to encourage customers into a store or to a particular area of a store.

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