Meaning Of The Word Loss leader

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Loss leader Meaning

Loss leader Definition
Loss leader Definition

What's The Definition Of Loss leader?

loss leader
countable noun: A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

loss leader in American English
any article that a store sells cheaply or below cost in order to attract customers
noun: a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store

loss leader in British English
noun: an article offered below cost in the hope that customers attracted by it will buy other goods

loss leader in Retail
noun: A loss leader is a product intentionally sold at a loss in order to encourage customers into a store or to a particular area of a store.

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