Meaning Of The Word Above-the-line promotion

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Above-the-line promotion Meaning

Above-the-line promotion Definition
Above-the-line promotion Definition

What's The Definition Of Above-the-line promotion?

above-the-line promotion
variable noun: Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion.

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